What’s a high-level market analysis?

When you have competition concerns or simply want insight into your market, a high-level market analysis looks at a specific contract work type like asphalt paving. It covers the major aspects of a full in-depth analysis, but with a shorter time frame. Many agencies will use the high-level market analysis findings as support for a deeper analysis. Agencies undergo this analysis for the following reasons:

• They suspect competition issues
• They need help convincing management to investigate a situation
• They want to dive deeper into a specific work type with customized on-site training to support future analysis

To learn more about high-level market analysis and what it could mean for data analysis in your state, check out our latest webinar, featuring industry experts Dr. Jim McClave and Jeff Derrer, P.E.