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Related Links: Special Report: Social Media in Construction Bold Brand Book's Website What do architecture, engineering, accounting, legal and other professional services firms have in common? Most of them are "horrible marketers," says management guru Mark Zweig in the foreword to "Bold Brand," a new book that serves as a tool kit for firms looking to make a statement and build up their bank of business.Professionals such as architects and engineers working in business-to-business companies tend to think of their services differently than pros working in the business-to-consumer world, which is intensely competitive and places a higher value on brand