Engineering News-Record (ENR) is the only media brand reporting news, data, rankings, analysis, and commentary essential to decision-makers in the global construction industry. As the trusted source for 140+ years, ENR helps professionals in the buildings and infrastructure markets thrive regionally, nationally, and globally! ENR's cutting-edge multi-media platform includes print and digital editions, eBooks, eNewsletters, webinars, social media, video, and more.
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Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.Categories Include:
Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
ENR can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
ENR can deploy your White Paper via email to construction professionals with our White Paper eBlast. Since they know and trust the content of ENR, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts are here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
Co-branded with ENR to boost deliverability, connect with readers and acquire leads! Custom eBlasts include your own proprietary editorial or educational content including:
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
ENR eBlasts are specialized emails focused on product information, video sharing, literature distribution and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Industry professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of ENR, your email to them will enjoy a higher open rate and thereby a greater number of leads!
Content Marketing Sponsorship
Align your messaging around ENR’s editorial content. Each month, you have a unique and exclusive content marketing opportunity to sponsor a key feature article across platforms.
Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of industry professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
Sponsor a unique collection of your company’s thought leadership content co-branded with ENR content and designed as an interactive digital experience. Leverage the most influential and respected construction industry media brand while generating high-quality leads!
Topic-specific eBooks are hosted on ENR.com and deployed to ENR’s audience through a co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way, we handle all publishing details, from design, production, and hosting on ENR.com, to marketing to ENR’s community of engineer and construction professionals and providing leads for your business development efforts.
|Full page ad||3|
|Logo on cover (Linked to your website)||✔|
|Sponsor article (1,000-1,200 words)||3-5|
|Logo on deployment eBlast||✔|
|Leads from deployment eBlast^||✔|
^Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
Want to see a co-branded eBook in action? Check out some of our industry examples:
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.
Attention-grabbing ads and exclusive sponsorships are available.
A monthly newsletter on market trends, company earnings and projects in construction contracting, management, project delivery and design from ENR’s Top Lists and Sourcebooks.
A bi-weekly newsletter covering projects, news and trends in the infrastructure space in the wake of the historic levels of funding provided by the IIJA.
A bi-weekly eNewsletter covering the latest tools of the trade, offering insights into equipment and material trends, and technology that are making construction projects safer, productive and profitable.
A bi-weekly eNewsletter covering the spectrum of business, construction and information technology to help AEC industry leaders boost productivity.
A bi-weekly eNewsletter devoted to construction related risk, insurance, surety, regulatory compliance, ethics and law.
A monthly eNewsletter focusing on news, trends and opportunities in the construction industry in the energy-related markets.
A monthly eNewsletter focused on news and trends in talent development and management at all levels in global construction sector firms and organizations.
A monthly eNewsletter targeted at the leaders of commercial contracting firms.
A members only daily eNewsletter featuring the top two news stories in construction every morning.
|Text Ad with URL Link|
A members only weekly eNewsletter featuring a wrap-up on the week’s top construction stories so you don’t miss a thing.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in California and Hawaii.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Pennsylvania, Delaware, Maryland, Washington, D.C., Virginia and West Virginia.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in the Midwest.
A bi-weekly enewsletter capturing groundbreaking construction people, projects and trends at work in Colorado, Idaho, Montana, North Dakota, South Dakota, Utah and Wyoming.
A monthly eNewsletter capturing groundbreaking construction people, projects and trends at work in Maine, Vermont, New Hampshire, Massachusetts, Rhode Island and Connecticut.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in New York and New Jersey.
A monthly eNewsletter capturing groundbreaking construction people, projects and trends at work in Washington, Oregon and Alaska.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Puerto Rico.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Arizona, Nevada and New Mexico.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Arkansas, Louisiana, Mississippi, Oklahoma and Texas.
ENR offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the ENR audience of construction and engineering professionals. Your content geared toward the topic ensures your company name becomes synonymous with the topic you choose.
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
You supply unlimited content including News, Feature Articles, Product Write-ups, Videos and Podcasts to support the topic of the InfoCenter.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from BNP Engage, our marketing services agency.
An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.
Want to see an Interactive Product Spotlight in action? Check out some of our industry examples:
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
WHAT DOES LEAD NURTURING LOOK LIKE?
Celebrating the most influential achievements in the engineering and construction industry at three prestigious events.
Focusing on key steps women can take to expand their influence, boost industry growth potential and inspire and empower each other.
Networking and interactive sessions examining the business and design issues driving AEC technology.
Education and networking with ENR’s recent Top Young Professionals winners.
ENR proudly presents the NYNJ Infrastructure Forum. The Forum will provide an in-depth look at the current state of the local construction market. Attendees to this important event will also gain access to new and existing projects, updates to the current Port Authority capital plan as well as plenty of networking and relationship-building opportunities between primes and subs and the latest Diversity and Inclusion programs.
Honoring the global project teams behind outstanding design and construction efforts during the past year.
Supporting the winning best projects across the nation!
WHY ENGINEERING NEWS-RECORD?
Engineering News-Record (ENR) is the only media brand reporting news, data, rankings, analysis and commentary essential to decision-makers in the global construction industry. As the industry's trusted source, ENR helps professionals in the buildings and infrastructure markets thrive regionally, nationally and globally.
Consequently, ENR provides the greatest reach and highest engagement among general and specialty contractors, design firms, project owners and critical suppliers.
CONSTRUCTION'S MOST USEFUL MEDIA BRAND
The AEC industry's largest editorial staff
In 2021, ENR was the winner of six categories and finalists in another four in the Jesse H. Neal Awards for business news and journalism. ENR also won four national honors from the American Society of Business Publication Editors. In 2020, Jan Tuchman received the Ted C. Kennedy Award from the National Academy of Construction, the group’s highest honor.
2 ClearSeas Research, ENR Reader Preference Profile Study, 2021
For print ad specifications, please click here.
Reach the construction industry at the regional levels
Increase brand awareness among ENR print and digital magazine subscribers. Print ad placement serves to increase engagement with your company's content marketing and lead generation campaign components that follow for that region.
ENR Special Sections are the Voice of Industry Verticals
Reach the entire ENR print audience with bonus digital distribution online. There are more than 40 sections each year focused on construction market sectors, building types, professions, and industry associations.
Special Sections Examples:
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.
(Limit one sponsor per issue.)
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
(Limit of 3 sponsors per month.)
Ad will run in-between the pageviews on both desktop and mobile. 660 x 660 (ad will auto shrink to fit mobile screens)
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per month.)
Video will run as a stand alone within the digital edition on both desktop and mobile.
Complete your research projects like a trusted industry expert. Get started.
Professionals turn to ENR for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on ENR.com alongside our trusted editorial. ENR will then drive traffic to your dedicated content page through multi-channel marketing efforts!
Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.
Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.
All tagged to your company channel on our website.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting ENR.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert ENR’s browsing customers into visitors to your website!
Purchase online display ads on ENR.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to ENR’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us or supply your own, and ENR will promote your podcast to our readers. Alternatively, sponsor one of our editorial Critical Path Podcasts and receive a mention in the podcast introduction.
Let ENR produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Incorporating video content into your marketing strategy will create a better end-to-end audience experience. From production to editing to promotion, we’ll help you tell your story and drive results.
Video topics to explore:
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City and Detroit.
OUR CAPABILITIES INCLUDE:
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
Looking for additional promotions? Ask about our video add-on options!
We can share your story through the right channels to the right audience through BNP Media’s targeted B2B brands. Video promotion package includes:
Plan your ENR webinar today and receive a turnkey marketing program while collecting qualified registrant leads.
RAISE BRAND AWARENESS
As a sponsor, your logo will appear on every multi-media marketing piece.
EDUCATE THE AUDIENCE
Showcase your thought leadership by sharing industry knowledge, ideas, and updates. Our multitude of tools will help you drive meaningful engagement.
OPTIMIZE LEAD GENERATION
A webinar is the perfect opportunity to connect. Taking the time to have a discussion with your viewers helps build a relationship while also moving prospects further along the funnel.
Online Display Ads are an effective way to create clicks to your website. ENR aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of ENR’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
|RUN OF SITE (ROS)||DESKTOP||TABLET||MOBILE|
|1 Super Leaderboard||970 x 90||728 x 90||320 x 50|
|1 Pushdown RM||970 x 90
(expands to 970 x 415)
|728 x 90
(expands to 728 x 415)
|320 x 50
(expands to 320 x 415)
|1 Billboard||970 x 250||728 x 90||320 x 50|
|2 Half Page||300 x 600||300 x 600||300 x 250|
|3 Medium Rectangle||300 x 250||300 x 250||300 x 250|
|4 Medium Rectangle||300 x 250||300 x 250||300 x 250|
|HOME PAGE ONLY||DESKTOP||TABLET||MOBILE|
|5 Middle Super Leaderboard||970 x 90||728 x 90||320 x 50|
|Adhesion Banner RM||950 x 90
(expands to 950 x 460)
|728 x 90
(expands to 768 x 768)
|320 x 50
(expands to 320 x 480)
RM denotes Rich Media (interactive) ads
* RETARGETING IMPRESSIONS – OFFSITE
Requires a minimum of 300,000 impressions per month.
A topic sponsorship on ENR.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Combine website positions for maximum impact. Choose the topic sponsorship upgrade and add a Billboard (970 x 250) or Pushdown (970 x 90); expands to (970 x 415) in place of the standard Leaderboard.
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Create a smart social media strategy that communicates with prospective and current customers. ENR offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Ask us about boosting your post for more reach OR enhancing your posts with targeted audiences.